NEW YORK (AP) : As a new year approaches, food writers are often asked to offer predictions for what will be trending.
Now, with food becoming more and more global, culinary innovations developing at the speed of light, social media weighing in and chefs feeling more empowered to break traditional rules – or to dig deep into their cultural roots – it’s hard to know where to begin. But begin we will, with the caveat that this list is far from comprehensive.
It seems silly to say Asian cuisine is on the rise since the category is enormous and has been around for millennia. However, the growing number of Asian (Southeast Asian, in particular) markets, restaurants, ingredients and prepared foods is dramatic and is influencing all kinds of cooking.
H Mart, a South Korean chain of Asian markets, now has 96 stores worldwide, most in the U.S., while other chains, like 99 Ranch (Chinese) and Patel Brothers (Indian), are expanding.
Gochujang, sambal, yuzu, calamansi, matcha and kimchi (to name but a few) appear more and more on packaging and menus. There’s sushi, barbecue, ramen, bulgogi. And Asian dumplings are proliferating in the frozen food aisles.
Diners are looking for a blend of authenticity and convenience, says Leana Salama of the Specialty Foods Association, a not-for-profit trade association representing more than 3,600 businesses worldwide.
After COVID-19, she says, when people began traveling again, they came home from trips wanting to recreate the traditional flavors they had tasted.
That has led to many unique spinoffs of more authentic snacks from all over. Besides Asia, other leading areas of culinary influence are South and Central America, says Whitney Herrera of Whole Foods’ functional snacks division.
Our love of chiles continues. In 2025, it will be “less about how much heat you can stand and more about exploring the flavor nuances,” Salamah says.
She’s seeing various chiles used in everything from chocolate to cheese.
Herrera agrees: “Heat is bigger than ever, with more of an emphasis on complex notes of sweet and spicy.” Chile flavors are permeating snack items such as nuts and trail mix.
Chile crunches or crisps are still gaining fans. Chile oils are infused with crunchy bits, usually fried garlic or shallots, sometimes with added ingredients.
Salsa Macha is the Mexican version of chili crunch, with nuts, seeds, and spices added to the hot chili oil.
Salamah says that the “food is medicine” philosophy has evolved. People are thinking more about what foods will enhance their mood or their health and less about what to avoid.
Non-alcoholic beverages continue to emphasize different flavors, adaptogens and “functional” ingredients.
Salamah describes functional mushroom beverages as a way to “elevate your drinking experience in a healthier way,” appealing to alcohol-avoiders. Functional mushrooms are also used in snacks, teas, and coffee.
Seaweed is “on fire,” says Herrera, becoming more prevalent in snacks and other food categories. It’s pitched as having health benefits and sustainability. With its strong umami flavor, it can be a stand-alone snack or used as an ingredient, a flavoring for nuts, in stir-fry kits, rice dishes and more.
Another aquatic plant that is moving from the supplement aisle to the food aisles, particularly in beverages, is sea moss, Herrera says.
See chile crunches and crisps above. And salty, crunchy snacks are a burgeoning category, says Herrera.
Pistachio seems to be the nut of the moment. In the last month alone, pistachio panettones, pasta, lattes, spreads and croissants have taken over New York City. The pistachio-filled Knafeh chocolate bar from Dubai has been a global sensation.
“The ‘proteinization’ of foods is here to stay,” says Salamah. “Makers are finding new and innovative ways to pack more protein into foods.”
She mentions a Tik Tok-spurred craze in 2024 promoting cottage cheese to build protein into flatbreads, dips and cookie dough.
More and more, consumers want to know how their groceries were grown, raised, harvested and produced, say retailers and restaurant owners.
Attention to packaging and efforts to reduce food waste are growing. Companies are becoming more transparent about sourcing and manufacturing in response to customer demand.
So, if this were the Oscars, the music would be soaring and there would still be more people to thank. There are many more trends, and micro trends, to explore. Sandwiches are getting bigger and more creative. Foods made in pearl form (algae caviar, balsamic vinegar). Lavender in food and drink. Freeze-dried foods. Mood foods. Dumplings in all guises. Unusual melons. AI entering your grocery shopping experience. Cookbook clubs. Sourdough (again!). High-low food pairings.
