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Where We Are Going Today: Jobn w Zitoon

Where We Are Going Today: Jobn w Zitoon

Nada Hameed

Every year, during the first day of Eid, Saudis prepare a festive iftar table for family gatherings and make sure it includes a traditional Hijazi platter called taa’timah, an assortment of small dishes eaten as appetizers or a light meal that is not unlike meze.

Jobn w Zitoon is a new Saudi brand that offers all taa’timah-related products with a modern twist.

The name of the brand is derived from an Arabic phrase used to refer to a light meal consisting of jobn, which is cheese, and zitoon, which means olive.

The brand’s menu offers 15 different types of cheese, 10 types of pickled olives, 10 types of pickles, and seven types of labneh, jams, an array of halva, honey and fresh cream.

Jobn w Zitoon offers also offers debyaza — a well known must-have dish during Eid for every Saudi family.

It is made of dried apricots, also known as qamar al-din, which is cooked overnight, then spices and a handful of nuts and fruits are added, including dates, figs, raisins, almonds, cashews, pistachios, pine nuts and hazelnuts. Once the dish is ready, it is served warm or at room temperature.

If you were thinking of impressing your Eid guests with an ideal and festive iftar table, then “Eid Happiness” is highly recommended as it provides

25 types of taa’timah goodies.

Courtesy: arabnews

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