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Warner Music signs a deal with China’s Tencent to help it break into the fast-growing Asian market

Monitoring Desk

The US record label said the venture with the Chinese tech giant will help make its artists like Dua Lipa and Ed Sheeran “impossible to ignore”.

The companies have also launched a record label to develop artists together. 

Rivals Universal Music and Sony Music have also struck similar deals with Tencent as they look to crack China.

While China boasts nearly a fifth of the world’s population, it accounted for less than 3% of the $20bn (£14.4bn) in global revenues made last year by record companies.

However, it is a fast-growing market thanks to the rise of streaming services such as those owned by Tencent and fellow tech giant Alibaba.

Tencent Music Entertainment (TME) is the largest music company in China and owns the country’s top-three streaming platforms QQ Music, KuGou and Kuwo.

K-pop super group BTS
K-pop super group BTS – GETTY IMAGES

Through the agreement, Tencent will secure the rights to recordings from thousands of Warner Music artists, ensuring their songs remain on its dominant online music platforms.

Cracking Asia

US music groups have been ramping up investments in Asia as they look to capture new streaming customers with smartphones. 

Universal Music signed a deal last month with major K-pop record labels to help it break into South Korea.

It also joined forces with Big Hit Entertainment, South Korean super group BTS’s label, to create a new record label to scout and launch a new k-pop boy band together.

While major US record labels are trying to break into China and the Asian region, Tencent has been investing billions of dollars in the US music market.

It has acquired a 20% stake in Universal Music, a 9% stake in Spotify and a 2% stake in Warner Music. 

Courtesy: BBC